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Bette’s Green Steel Initiative
Bette, a renowned German bathroom brand, has taken a significant step towards sustainability by integrating “green steel” into its product line at no additional cost to consumers. This move underscores Bette’s dedication to environmental responsibility while maintaining high-quality standards in their offerings, which include glazed titanium steel baths, shower trays, and washbasins.
What is Green Steel?Green steel refers to steel produced with a lower carbon footprint through innovative manufacturing processes that significantly reduce greenhouse gas emissions. Bette sources this eco-friendly material from suppliers who are committed to emission-reduction practices. Each batch of steel comes with certificates that validate its carbon neutrality, ensuring that the environmental claims are transparent and verifiable.
Bette’s Green Steel Products
Several of Bette’s products now incorporate green steel, ensuring that both functionality and sustainability go hand in hand:
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BetteAir Flush-to-Floor Shower Tray: This sleek, easy-to-install shower tray allows for seamless bathroom integration, now made entirely from green steel.
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BetteCraft, BetteCurve, BetteLiv, and BetteBalance Basins: These stylish and durable basins are also crafted from carbon-neutral steel, providing options for every bathroom aesthetic while supporting environmental goals.
Bette has been actively purchasing this sustainable material since 2021, leading to the production of over 145,000 units using green steel. This initiative is a part of Bette’s broader strategy to reduce its carbon footprint by 30% by 2030, aligning with global efforts to combat climate change.
Why Glazed Titanium Steel?
Bette values glazed titanium steel for its numerous benefits that resonate with both consumers and the environment:
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Plastic-Free: By using steel, Bette avoids the environmental impact associated with plastics.
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Recyclability: Glazed titanium steel is completely recyclable, reducing waste and resource use.
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Durability and Longevity: These materials are not only easy to clean but also incredibly durable, backed by a 30-year warranty. This durability means that Bette’s products often outlast typical bathroom refurbishments, further minimizing environmental impact.
Bette’s Environmental Strategy
The adoption of green steel is just one facet of Bette’s comprehensive sustainability plan. The company continuously seeks innovative ways to reduce emissions across all aspects of its operations, from manufacturing to logistics. This commitment is part of a larger movement within the industry, where companies like Siemens and Thyssenkrupp are also pushing for greener practices in steel production and use.
Bette’s use of green steel in its bathroom products exemplifies how industry leaders can drive change towards sustainability without compromising on quality or design. By choosing Bette, customers not only enhance their bathrooms with premium, long-lasting fixtures but also contribute to a healthier planet. For more information on Bette’s sustainable practices or to explore their product line, you can contact them at info@bette.co.uk (mailto:info@bette.co.uk).
Through this initiative, Bette not only sets a benchmark in the bathroom industry but also invites consumers and competitors alike to consider the environmental impact of their choices, pushing for a greener, more sustainable future.
